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You can use a webinar to replace or enhance question time at the end of your course, or you can integrate one into your (blended) course. Some academic programmes organise webinars for foreign students in lieu of an ‘open day’ or matching event. One important advantage of a webinar is that it allows for immediate (synchronous) interaction with the participants. And once it’s finished, all the information in it will still be available to anyone interested who could not attend.

Utrecht University offers a range of tools that feature video communication.
Contact us to learn more.



Nathalie Veendendaal Webinar

Objective: Introduction to ‘Teaching in international classrooms’
Target audience: Teachers and other interested parties
Recorded using Adobe Connect in the Teaching and Learning Lab studio

Marketing and Communication webinar

Objective: to provide information to foreign students
Target audience: potential Master’s degree students
Recorded using Clickmeeting

Things you will need to decide on:

  • Who will you be organising your webinar for?
  • How will you reach that target audience?
  • How will your webinar integrate into your courses?
  • Do you intend to use a DIY Studio, or will you record elsewhere?
  • Will you have a single presenter, or multiple?
  • Do you want to allow participants to ask questions during the webinar?
  • What will you show in your webinar? A PowerPoint presentation, a video, an application, websites?
  • How many participants should your webinar accommodate?

If you intend to have your webinar (professionally) recorded in a studio:

  • Will you need a backdrop or scenery?
  • Do you want to record the presenter(s) with more than one camera?
  • Do you want a high-quality recording of your webinar to publish on a website afterwards?

Preparing the contents of your webinar is not that different from preparing to record a knowledge clip. Webinars also require you to engage the audience with an interesting story and a compelling presentation. Webinars add interaction into the mix. You will have to prepare for those as well: What questions will you ask? What questions do you expect? How will you answer them? If you want to use a poll in your webinar, you’ll have to write one beforehand.

Organising a webinar

Inviting participants

The email you send out announcing your webinar should include a link prospective participants can use to sign up. There will be a ‘view’ button or link in the confirmation email participants receive. Participants can use that to connect to the webinar at the appointed time.

Uploading resources

You’ll have to upload your presentation to the ‘webinar room’ before you can start. The precise procedure for doing that depends on what application you’re using.

With your room all set up, you can run a practice session of your webinar by, for instance, inviting some of your coworkers.


  • Try not to be the only one talking for more than 10 minutes at a stretch.
  • Include moments of rest: pause every now and again to answer participant questions
  • Mix things up: use slides, video and polls
  • You can find more tips here.

Starting the webinar:
You will have uploaded all the materials you will need to the webinar room ahead of time.

It’s a good idea to invite participants to log in to the webinar room 15 minutes early, so they can test the sound and image. If possible, you or a moderator can help anyone having problems setting up their sound and video.

As a presenter, you control the ‘record’ button in the webinar room, so you decide when recording starts and stops. After the webinar, you can edit and/or publish the recording.

Utrecht University offers a range of tools that feature video communication. This coming year will see a number of small-scale pilot programmes with various webinar tools. Alongside all of those, you can always use Skype for Business to collaborate online.

Contact us to talk about what you’re looking for, so we can help you find the best tool for your needs.